Role — Product Design
The Inclusionary Housing team was trying to find ways to increase usage of their affordable housing calculator. This calculator is designed to allow communities to explore the relationship between various local incentives and the development of mixed income housing in America. The team hired me to find ways to understand who their target audiences are, how we can make the calculator meaningful to them, while also understanding what features should be developed into the road map.
Hosted a kick off meeting with a user persona workshop with team in San Francisco.
Created personas of their audiences that have been supported by a quantitative research.
Information Architecture testing of the site map & proposed recommendations.
User research including contextual interviews and observation studies.
Wireframing, user testing and developed prototypes of the new calculator.
Created high fidelity designs ready for development sprints
Worked with product managers to create a feature development roadmap.
“Katie’s involvement in this project was critical to the success of the new Inclusionary Calculator. Her user centred approach to discovering what the user needs were and how we could cater the calculator to those needs, was a radical change to how the team thought about the products future. She’s was a great asset to the team, I look forward to working with her again!”
- Quotes from Tech Lead