Role — Product Designer
CityRide is a bike sharing company, looking to situate itself in Otago, New Zealand. The CityRide team needed a UX Product designer to create an MVP for the app, as well as scope future UX work for when the business gets more funding.
▶️ View CityRide app demo
Attached with this document is the work I did to scope out the initial activities that would be required for an MVP CityRide app.
Project outputs include:
User & stakeholder interviews
User persona creation
Hosting workshops including design sprints, co-creation, user modelling, journey mapping
Evaluation of quantitate data (Google Analytics & HotJar review)
IA testing & recommendations
Wireframe & HTML prototype creation
Usability testing & report
Recommendations based off research findings
High fidelity designs
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